Apple has a big big problem

What sustains Apple is innovation and design — As long as they have both I don't think the price point matters.<p>People want to be unique but they also want to be trendy. You're either hipster (want to be different), mainstream (want to be trendy and buy the iProducts) or in the middle (don't care what you buy as long as it's a tablet).<p>Apple gets in trouble when their product resembles a competing product. This is either because Apple stole ideas or the competing company stole ideas. It's not about who invents a specific feature first. What's important is who comes to the market first and whether the idea is just another feature or if it's innovative.

The article relates that kids are essentially using whats in front of them. These kids are not yet brand aware and so they use whatever device has some shiny.<p>These kids however will become <i>very</i> brand aware as they grow up (school is all about social status) and once they <i>are</i> brand aware many do choose Apple because they're "cool".<p>Apple is only in trouble is those that <i>are</i> brand aware start to pick differently, and there's no evidence to suggest that Apple has lost this market.

I dont know age of your kids, I have 2 daughters 9 and 6 and their friends at school and neighbourhood have many different gadgets, which they share and talk about, and consistently my kids chose iPod, iPad and iPhone given a choice for apps, games, learning , My kids also have a PC as school curriculum is windows based .