Since the Windows Store is in its infancy, I'm finding it hard to choose the right price point that people are willing to pay. Are Windows users more or less frugal with their money? I know the the vast majority of apps are free but they come with ads and since my app is a password manager I don't think I will get enough "eye" time to justify putting ads. I started off at $1.49 and had a few sales (1-4/day) then I pushed it up to $1.99 and I am seeing roughly the same number of sales. With such low volume, would it be wise to increase my price or should I just wait it out?<p>Link: http://apps.microsoft.com/webpdp/app/lockit/665aa3ab-159b-4bc9-b59c-af5f7f22e974
I increased the price of two of my Mac App Store apps:<p>Reddit Notifier <a href="https://itunes.apple.com/us/app/reddit-notifier/id468366517?mt=12" rel="nofollow">https://itunes.apple.com/us/app/reddit-notifier/id468366517?...</a><p>$1.99 -> $2.99<p>EdgeCase <a href="https://itunes.apple.com/us/app/edgecase/id513826860?mt=12" rel="nofollow">https://itunes.apple.com/us/app/edgecase/id513826860?mt=12</a><p>$4.99 -> $7.99<p>Sales numbers for both have remained close enough to constant so these price increases have lead to a nice little bump in revenue. I would say to aim for the high end of the price "range" you're targeting. If someone will pay $2, they'll probably also buy at $3 but perhaps not at $6. Your app looks like a vital part of a person's workflow... try $9.99.
I did some price experimentation with my app (Blu Graphing Calculator). I ranged from 1.49 to 3.99. I kept every price up for around a week. Here are some of my findings:<p>- Blu was selling the most at $1.99 but the revenue was the most at 3.99 (sold on average more than half of what I sold at 1.99).<p>- Interestingly enough, it sold much more at 1.99 than at 1.49<p>I chose to push back to 1.99 for the time-being to increase the # of users.
I paid $15 for an iOS version (1Password Pro) so I'd imagine you can try at a higher price point. Worse case scenario, you can drop prices later. Much harder to keep increasing prices if there are a lot of users that take notice later. Try something like $4.99 and see how that does.<p>If traffic falls, but overall profit is up, thats still okay. You got to do a bit of testing to see what will work best.