Love this idea, but as I understand it, their iOS app will be rejected unless they go through the MFi Program licensing process. Apple doesn't allow open access to the Bluetooth stack for anything besides audio hardware. Hope they have someone taking care of that, I don't see any mention of it in their sales pitch.<p>Also, I really hope some of that money goes towards hiring a designer to polish their apps and branding. They certainly have the tech side covered, but style goes a long way. See: Nest.