(disclosure: I'm on the Chill team) There is still an incredible amount of friction in the distribution of longer form entertainment content online. There have been lots of fits and starts before to solve self-distribution of film (and specials, etc.), but we've never seen the confluence tech that is now available—higher bandwidth, seamless payment processing, video hosting, full integration into legacy social channels, etc.<p>Frankly the deals that most filmmakers are facing from direct-to-DVD distributors are atrocious. All rights are taken out of the filmmakers' hands, territory by territory, all on the promise of /maybe/ seeing your film on the shelves at Wal-mart. I think some of the smart ones are waking up and realizing that they have way more leverage to reach a global audience online and don't need to settle for a mythical distribution deal that is effectively just that, mythology. There's a movement underway and it's tilting the power back into the hands of creative people.