When this was announced a few weeks ago, the University of California added this comment to their Vimeo account:<p>"Thank you again for all your thoughtful comments and feedback.
To clarify: this new visual approach DOES NOT replace the historic UC systemwide seal. We love the seal. The seal will still be used in all formal systemwide communications, on diplomas, official regental and presidential communications, and other formal applications.<p>"The two symbols serve very distinct roles. To preserve their gravitas, many of our campuses, and other universities across the country have limited use of their official seals in similar ways. It also does not replace the individual identities of each of our UC campuses. It gives our campuses and others a simple, distinct way to reference the system as a whole.<p>"We looked at many different solutions, but felt that building off the seal was a great way to honor our history, while also pointing to our strong tradition of pioneering innovation. We’ve done considerable testing on the overall approach, and have generally heard very positive feedback."<p>---<p>To me, the new logo looks cheap and flashy, instead of timeless. Universities are some of the only long-lasting institutions that we have, and this new visual style has zero life in it.<p>Someday, we'll look back at this logo like we look back at bellbottom jeans and denim jackets.