Following this formula might get you a post or two but are those reviews going to get you up the charts? Nope, not at all.<p>- If your goal is impact and reach...you should be analyzing the traffic of the blogs you're contacting. A lot of those sites probably only have a few hundred readers. A review on Gizmodo & TUAW would probably be 10x more effective than mentions on all of those sites.<p>- We sometimes tend to forget that the R in PR stands relations. So build those relationships don't just spam.
- Get to know bloggers (do your research) and get them to know you well before you go pitching (add value, send them tips, get to know them on twitter and IRL)<p>- Intros are also very helpful. Have a friend who got a review on <i>insert blog name</i>? Ask him to make an intro since he's established himself as someone who's made something newsworthy.<p>PR is kind of like trying to get a job. You could blast out 50+ generic resumes + cover letters and hope someone calls. Or you could do your homework, choose the top 3 companies you really want to join, get intros and do something remarkable to get noticed.