I think this article is trying to get at a supposed culture of failure worship that exists in the Valley but I don't think that the point is clearly made that anyone is <i>that</i> obsessed with failure. Everyone wants to be successful and nobody regards a 3x failed entrepreneur as being as reputable as a 3x successful entrepreneur. People don't make a point of reading into the details behind success and failure.<p>I think it is more accurate to say that Silicon Valley has a culture of failure tolerance that is far above the ordinary level of failure tolerance one would expect in other societies. And that is a good thing. In fact, it is probably not high enough, which encourages entrepreneurs to chase quick flips so they can write "(2x exit)" next to their name rather than give a huge, risky idea a chance.<p>That said, I see the point that failure doesn't feel great. If the author is really trying to say "don't chase failure" then I wholeheartedly agree. Failing sucks and it feels awful, but I think anyone who has been through a failure knows that there is no way you can put a gloss on it. After the first failure you don't need someone to tell you how bad it is, you need someone to encourage you to try again.