When this came up at the Kindle 2 release, I had hoped that the Author's Guild would listen to people's reactions as an indicator of things to come. Instead, they shout their argument twice as loud and in a more public place. Roy Blount has a choice, but he needs to make it soon.<p>The smart thing to do is restructure his industry following Apple's iTunes model, reducing the power of publishers and negotiating more favorable agreements between authors and ebook distributers.<p>The stupid thing is to become the next Lars Ulrich, telling people that they're pirates and technology is bad. He has a convenient corporate entity to attack, which is much easier than poor college kids, but he is fighting a futile battle against the tide.<p>Audio rights are an absurd right to begin with, existing because we drive around so much that some people are willing to splurge on this luxurious derivative. Technology naturally makes things less expensive, and if it isn't the Kindle, it will be another reader, or a reader add-on, that will provide the same functionality.<p>Do the right thing, Roy, and spend your time optimizing the efficiency of the market for authors.