Why Big Brands Struggle With Social Media

Advertising comes from T.V. and print, where there's inherent scarcity. Advertising on social media needs to adapt to that and try to understand the keys to unlocking engagement with brands.

Duplicate of <a href="http://news.ycombinator.com/item?id=489797" rel="nofollow">http://news.ycombinator.com/item?id=489797</a>