Sure, it's like SnapChat, but isn't that always the dynamic in this industry: the Feature Qua Product (simplicity, focus) vs. Feature Qua Feature (integration)? Some folks, like those who use Buffer, for example, simply prefer tightly-focused, standalone apps while others prefer ones that do more, that integrate many features into a (sometimes) cohesive product a la HootSuite.<p>Personal note: while I'd have been tempted to compare them to Apple or Google in the past, Facebook's turning out to be a lot more like Microsoft for the web, appropriating features or buying companies to Do Everything, even if they're not the best in each vertical.