My company wasn't able to raise much money, but the money we did raise was from people who, luckily, have turned out to be amazing. We've gone through some really terrible things (my submissions will point you to some details), but they've stood by us 100%. Even though we had to shut down 3 months ago, these guys are still trying to make connections for us that would allow us to restart. You can't put a price on that, especially with the importance of not dying.<p>Everything is going to go wrong: optimize for having people around you that are going to help you out of THOSE times, because when it's going well help will chase you down. When it's going bad, you better have backup.