Dishonest title: iPhone5, the only Apple phone released in 2012, came out 9 days before end of quarter, only for some regions, then 2 days before end of the quarter for a few more, then Q4, for still more. This title is like saying "We didn't sell many burgers today" when you only started selling burgers 10 minutes before close"<p><a href="http://www.zdnet.com/apple-q4-2012-hardware-sales-by-the-numbers-7000006435/" rel="nofollow">http://www.zdnet.com/apple-q4-2012-hardware-sales-by-the-num...</a> (Apple's "Q4" is actually calendar year Q3 for the chart in this article) to see the spikes in the sales graph.<p>Additionally, Verizon customers who got the iPhone4 when it first came out didn't become upgrade eligible for 3 weeks after the release of iPhone5<p>Quarterly numbers are silly to look at when comparing Apples to Androids, as Apple has a yearly release cycle, and Android phones a functionally continuous release cycle, so you're not getting accurate rate numbers by sampling too frequently.