> Canonical's secret sauce in selling carriers on Ubuntu might lie in helping them sell their own services to end users. Carriers "care about brand and we know how to accommodate that," Shuttleworth said. "They care about their own content and we've essentially put their content on an equal footing with content from the ecosystem. The handset manufacturer or operator that has music, films, or other types of content can promote their content to their users or other users directly in a way that doesn't feel like a bolt-on or a sideshow."<p>I do not want any content from my phone manufacturer, much less operator. From experience, this is almost exclusively overpriced crap, useless apps or branding.