Tactful Trademark Defense: An Example

This is why <i>you</i> should be in control of your response to these things with your lawyers advice to guide you. If you just "leave that stuff up to the lawyers" without ever doing any kind of oversight, even the good ones who aren't 'make-working' billable hours are likely to embarras you with uncalled for nasty grams-sooner or later.

The outcome is great, but what happens when a small company sends out a friendly email like that without lawyers and things don't do so well? Has the company screwed themselves or will they just be back at square one when they have to involve the lawyers?

How early is too-early to file and receive a trademark? Is a landing-page with a "coming soon" message sufficient, or do you need to have active customers / users to get an approval?

If only it were this simple with every case. What if you applied for a trademark sometime ago, but haven't released your product yet and someone comes along and releases a product with your trademark (unintentional of course)and becomes fairly successful ? I am not debating the article. Just wondering what would be the most ethical thing to do.

Very very cool - see how nice the world is when we don't get lawyers involved?