In a word, psychology, try reading some stuff from Ramit Sethi from IWillTeachYouToBeRich[1] and others who study human behavior and it gets clear pretty quick...<p>in an episode in Doug he goes into his friends and suggest they all go something X in a shy way, everybody goes "hm, I don't know, lets see.." and 2 minutes later a "popular guy" arrives and calls everyone to do the same thing smiling, enthusiastic and everyone accepts it, Pronto!<p>This sort of things are absolutely real independently if you think it's fair or not, the best you/your friend would want to do is start learning those things so you can learn to actually communicate your thoughts effectively, because that's what the other dude is managing to do(personally I think "communicative-intelligence", i.e. soft-skills, is just as important as "hard-intelligence", what you seemed to mention, having both means you're "the man")<p>Being soft-spoken has nothing to do with it, I think there's a lot of aggressive/confident/effective communicators who are.. but being non confrontational when you know you're right is a really bad trait, no shareholder or business owner will ever trust a guy who won't speak his mind for not wanting to confront...<p>[1]: iwillteachyoutoberich.com