I understand where the name came from, but bookbookgoose just doesn't work for me. Its just too long and unwieldy for me. As for the service itself, I am not sure what type of customer this is servicing. Are there people out there that are trying to find random books to read without any context (i.e. subject matter, recommendations from others, etc.)? Now, I think this would be a lot more useful if you could perhaps do the random thing but filtered by some criteria that makes it relevant to the user. So, for example, I want to read about 'javascript' and I search through random javascript books. It would also help to display the amazon rankings and other stats.