Becoming a new American Airlines

What does this guy have against American Airlines? As if getting one of their designers fired from his day job [1] wasn't enough.<p>I personally don't see what is so bad about the new redesign. I guess I just have horrible taste.<p>[1] <a href="http://www.telegraph.co.uk/travel/travelnews/6531610/American-Airlines-worker-fired-for-replying-to-web-user-complaint.html" rel="nofollow">http://www.telegraph.co.uk/travel/travelnews/6531610/America...</a>

I've never seen a major brand complete a redesign without at least a little backlash. People have a natural preference for what's familiar, but in time new brands tend to grow on you.

If you future may require another taxpayer bailout, best to drape your identity even more in the flag, to raise the emotional stakes in your favor.

I always thought it was un-American how bad American Airlines was. As a country we should prohibit them from using our name...

Hi, I am Dustin Curtis. I just throw vacuous statements around something to sound profound and edgy.

I actually like the "flag" on the tail... it's bold and I think a nice abstraction of a flag; I like the way it completely fills the tail and doesn't use gradients (the most annoying of modern airline logo fads..."hey guys... we can do <i>shading</i> now... go wwwwwild!1!").<p>The rest of the new design is complete crap, of course ("bluh" is a good description, I think), especially that they got rid of the eagle, which was bold, iconic, and managed to combined modernity with a sort of 1930s vibe (i.e., "classic"). Other than the flag, the new design just reeks of risk-averse 1980s corporate mediocrity.

American has been dead to me ever since they got rid of their 'more room throughout coach' tagline. As a taller guy (though not _that_ tall), it basically pushed me to United and their Economy Plus seating, which I love and happily pay a little extra for.<p>I mean, it's not as nice as, say, SAS's normal economy class, but for a US carrier, it's as good as I've gotten without flying business/first.

It reminds me of older Greyhound bus logos. I guess if you're trying to make people think you're a bus line in the sky, that's a good thing.

For some reason, I never liked the American Airlines logo. Sure, it's historic, but it always felt too corporate and stiff to me. A big part of what I disliked about it was the colours. Overall, I think the new one is better looking, however I understand why some designers despise this change.

At first, I hated it, but looking at the linked article, it's not terrible. I prefer the iconic logo, but they could have done a lot worse with this rebranding. It feels fresh and modern, rare for an airliner.<p><a href="http://www.aa.com/newamerican" rel="nofollow">http://www.aa.com/newamerican</a>

I don't have anything against the redesign. The one element of their branding that I love (unpainted aluminum) remained, which makes up for anything else. I do kind of miss the "AA" part, though, but the flag and eagle are nice too.

I like the new design, to be honest, I think it looks pretty great. On the other hand, I like the existing logoscript better, and I find the flag-on-the-tail placement, to be just plain tacky.

We gotta do some soul searching if this is hitting the HN frontpage.