I guess the following is a rant. I'll post it for the sake of the question at the end.<p>I would be willing to look at -- or at least let co-exist -- more ads with the content I view, if those ads respected both my interests and my needs.<p>+ Don't move. Ever. No exceptions. (And no bleeping music, either.)<p>+ Intrigue me with appealing <i>information</i>. Tell me what, concretely, you propose to do for me.<p>+ Don't move! Don't think it's cute to slip in an animation after waiting a bit. I don't care if it's the "Firefox girl" from Daily Tech News. Don't move.<p>+ Don't be more garish than the encompassing page design. I am only frustrated by people who think "Hotdog" is a legitimate color scheme.<p>+ Don't track me. I'm not interested in a "more extensive relationship" with your marketing efforts. Concentrate on delivering a tolerable, appealing ad for <i>this impression</i>. I'm sorry if you feel this hampers your effectiveness; as far as I'm concerned, you're putting your effort into the wrong end of things. I may be willing to flex on this point, but you'd better make it <i>real clear</i> how you are protecting my privacy, with an iron clad commitment, and provide me controls for turning on and off the tracking.<p>I've learned of some useful things from ads. And I don't mind a respectful presence on the page. Ads in print newspapers? No problem. Bouncing monkeys on a yellow banner -- big problem.<p>What I've been wondering about, recently, is why no one has tried to organize a codified and instantiated compact between browsers and publishers/advertisers. E.g., as a browser, I'll let this class of ads through -- probably provided by a set of whitelisted URL's. I understand doing so helps to support this site that I value and may offer me additional, useful information for consideration. In return, you promise not to violate the above (or whatever the set of rules ends up being).<p>Perhaps this is to say, ad brokering should be a two-way communication and not a one-way communication. Bringing together viewers and advertisers on mutually agreed terms. I suppose this is not realistic, and I'll welcome any explanations as to why.