The title is a bit of a garden path sentence[1], since "build" can be a noun or a verb.
I initially misread it as, "Before launching (your) build, software people use" and was confused by the apparently nonsensical second clause[2]. "Before launching, build software that people use" would be a less ambiguous wording.<p>[1] <a href="http://en.wikipedia.org/wiki/Garden_path_sentence" rel="nofollow">http://en.wikipedia.org/wiki/Garden_path_sentence</a><p>[2] well, semi-nonsensical. If you ignore the plurality disagreement between subject "software" and verb "people", then "software people use" could be interpreted as "software occupies a purpose for which something may be employed", which is par for course in corporate buzzspeak.