<i>>Quora’s new blogging tools will appeal to two demographics. The first are people without any web celebrity already. Quora’s Kah Keng Tay writes that Quora blogs suit people who “(1) don’t have a big, established online presence already and (2) don’t want to do the time-intensive, heavy lifting of marketing their blog and slowly building an audience.</i><p>It's a double edged sword, since (1) might accelerate your path to internet stardom by a little bit, but by taking (2), you lose the control and a large part of the benefit that comes from achieving internet stardom (if that's you thing) in the first place.<p>If you are looking for marketing enhancers for your online blogging, you're usually at least partly considering some ends beyond increasing eyeballs (affiliate ads, consulting leads, ebook sales, etc.) [1]. Using Quora as your primary platform puts a damper on the output of these 'ends', and using it as a secondary "Crosspost" location fragments your audience and increases your labor overhead anyways.<p>Addendum: Benefit (2) is largely moot since its upfront cost reduction for a blogger is not going to be significantly larger than Tumblr, if at all.<p>[1] If you weren't at least considering these things, then you'd probably be happy staying on your own domain.