We've seen this before, we'll see this again.<p>Apple may do better in tablets than Samsung, or Microsoft, or LG, or Toshiba, or whoever.
Apple may do better in phones than Nokia.
Apple may do better in laptops than Dell or Asus.<p>Sadly, that isn't enough--with sufficiently tight margins, they need to do better than !Apple (better than all competitors, not any competitor), and in the long run, that's not going to happen. They're going to get pushed out by more competitors in hardware, and honestly I don't think their software play is good enough to save them.