Segment.io (YC S11) Lets Developers Integrate Multiple Analytics Services

Seems interesting, but I was tasked with integrating several analytics packages at my last startup and it certainly didn't take months to do. All I did was write a few javascript wrapper functions and stick the various mapping in there:<p>function track(event, category, options) {<p><pre><code> _kmq.push(...) _mxp.push(...) . . . </code></pre> }<p>edit: Also, I'm interested to see how eager startups are to add yet another $150/mo to their analytics bill when nearly every service starts at that level... While it may not sound like a lot of money, a few analytics engines can add up really fast, especially for a bootstrapped company.

The prospect of it taking _hours_ instead of _weeks_ is still too steep of an ask.<p>Basically, if it's going to be me just checking each analytics service in its own tab vs. needing to dedicate hours of development resources to pool everything together, I'd rather just stick with what I have.

Am I missing why anybody would want to use multiple analytics services? Isn't this just creating a challenge for yourself to integrate the analytic data to understand end-to-end behavior?

This seems like it could be a great way to get their own analytics platform off the ground.

We use Segment.io at GatherContent and it works really well.<p>Using it with<p>* Intercom * Mixpanel * Vero * Errorception

With so many companies providing analytics services it's no wonder that a mother API would be very handy to make use of the distinctive features of each one. I was wondering which other verticals this model can be applied to? I know Zappier is integrating multiple APIs when there is an existing logical flow for example. And what happens if the third party services don't provide API access how would you approach that problem? Would you need to make a partnership with each one of them? I am assuming that all the analytics services Segment.io is using already provide API access.

Why not push for an interoperable standard from analytics vendors?

These guys are onto something big with this, extremely excited to see how quickly they can move with it. Please keep sharing updates/integrations with us on hn!

Excellent, would use it (the backend stuff), would need to be in the EU though :-(

Congrats on hitting TC.<p>If you guys haven't read Peter's piece on Thorium it's worth noting that these guys aren't just about analytics: <a href="http://rein.pk/thorium-reactors/" rel="nofollow">http://rein.pk/thorium-reactors/</a>

Love what you guys are doing. Crazy quick turnaround on customer/developer support too. I found an issue in the python API and it was fixed and pushed within a couple hours.

What is the correct way to instrument SCALABLE website analytics if you have a massively-trafficked (almost facebook-size) website?<p>Are there any resources on this topics?

Waiting for it to supports gaming analytics like flurry and Apsalar. Awesome support service, too!

Seems amazing, but I'd not love to see some screenshots of the product.

congrats on the launch!<p>i wonder if they will be able to fix the leakiness problem across all analytics platforms... somehow none of my analytics reports are ever accurate.

This looks great - I'll be trying it out.

Metalytics.

would love to see it for enterprize-level tools, like webtrends and omniture.