The author omitted the fact that Apple propaganda struck preemptively in the possible social immune response against their tactics. If you'd searched in 2009-2011 materials like „anti-apple” or something similar, you would have found all kinds of pseudo-critics meant to ridicule anti-Apple policy/sentiments (which might include you of course). In fact I think a lot of Apple-related critique was carefully directed by Apple (like say, the term „Apple fanboy” which is the mildest option of that could occur otherwise). Now the pressure is fading and it bothers less, but, but I still remember Apple and perceive the past years because of it like nightmare, a dark chapter in the industry.