Here's what I don't get. Amazon seems to be all about growth; in fact, their stock price is so high that its investors seem to believe that Amazon intends to expand enormously internationally and that it will crush all of its competitors when it does.<p>However, to this casual observer it seems they haven't made grounds in new markets in ages. And they're not at all a raging success in all of the markets that they have entered.<p>I'll give two examples.<p>China. They absolutely botched this. Chinese people just don't shop there. Worryingly, Amazon doesn't seem to know how to react. E.g. some time ago they started using this new Z.cn branding, but now they're just inconsistently using both the Amazon.cn and Z.cn names. (And of course they have a Chinese name also.)<p>Europe. For some reason they have three different stores in Europe. Two of those are in France and Germany. These stores charge in euro, which would be convenient for other Europeans except that these stores don't have English language front-ends. As such they only serve a limited market. The third store is located in the UK. It charges in pounds, which makes it a hassle to shop there. Moreover, they have weird restrictions on what they will and will not ship internationally and you have to pay by credit card—which relatively few Europeans have.<p>I recently read that Amazon is going to launch Amazon.nl in the near future. I've been hearing those stories for ages now, though, so I don't know if it's true. But suppose they did. Is it really a given that they will do well? In the many years that Amazon didn't open a Dutch store, tons of web stores have sprung up, and some of these have gained significant mindshare. I reckon it will be very costly and time consuming for Amazon to beat these competitors. Why is it that investors don't seem to be worried about this?