This post is for the SEO or SEM pros of HN because I'm in desperate need of some sound advice.<p>I created Tinmanoilchange.com about 10 months ago to be a hub for oil change coupons but my traffic is on life support and the site, and I, could use your help.<p>What is Tin Man's value proposition? For small shops, that would be free exposure as they (or anyone really) can upload their best oil change coupon to the site and, thereby, compete with the larger chains. For the consumer, the value lies in having one place where shops of all size compete for their business - lowering the price and increasing the quality of service in the process.<p>The vision is for the Tin Man brand to be the trusted leader for the very best and latest auto service and repair coupons.<p>So what have I done to promote it?<p>- guest posts on a few major coupon sites
- social bookmarking submissions
- article marketing
- press (or media) release distributions (one professionally written and distributed through PRnewswire; this led to a phone interview from a freelance writer hired by Greensheet and the Service Executive)
- the blog was accepted into the Best Of The Web directory<p>Despite these efforts, my numbers are and have been dwindling on a monthly basis - except for the first month when traffic spiked. Since then, however, my numbers have been on a steady downtrend.<p>What am I doing wrong? How can I fix it? And what can I do for users, and Google, to get excited about what I'm doing again?<p>One last thing worth mentioning is that this is the one project that I've stuck with the longest because it's the one I believe in the most. This is an accomplishment for me, in and of itself, and another reason why I really want to make it work.<p>Thanks for reading.