I am unsure about the following suggestion (on naming your app):<p>> My suggestion would be to find a name that not only sounds good, but is also relatively explicit and contains a major keyword.<p>I have a fairly popular app out at the moment — it's name is simply a single word.<p>A lot of competing apps use the "Name - Some Keywords" format in their iTunes app name. I am hesitant to update my app to do the same because it feels tacky.<p>Does this actually help customers find your app? Has it been shown to produce a real difference in discovery?