Popcuts (YC S08) wins SXSW Accelerator

What are the benefits of winning the Accelerator? Or is it just a publicity event?

I love these photos!<p><a href="http://www.austin360.com/calendar/mediahub/media/slideshow/index.jsp?tId=149661" rel="nofollow">http://www.austin360.com/calendar/mediahub/media/slideshow/i...</a>

Interesting, I wonder how popcuts will do as AmieStreet, which does about the same thing, appear to be struggling a bit.