Apple's Joswiak: Wundrbar is Very Special

Title is misleading: it made me think Joswiak had specifically mentioned Wundrbar. A somewhat more accurate title would be: Wundrbar's experience with the iPhone app approval process.

I think Apple's statistics are probably highly misleading.<p>I doubt that 95% of all submissions are approved. That's probably 95% of all <i>apps</i> are <i>eventually</i> approved, perhaps after several rejections.<p>The 98% statistic probably means of the <i>submissions</i> that are approved, 98% take &#60; 1 week.

While Apple's app approval process has been well-established as opaque and cruelly arbitrary, no one can be surprised that this app, of all apps, should have taken a long time to review. Almost by definition it steps on an awful lot of toes; I'm sure that if Apple has, as I think they've been documented, an interest in preserving the use space of their own apps AS WELL AS certain high-powered partners, then surely no one at Wundrbar can be surprised that their app, which in many ways is nothing more than a series of front-ends to other people's data, might have raised more than one eyebrow.

Has anyone else noted that his name bears an uncanny resemblance to a blend of "Jobs" and "Wosniak"?

Wundrbar is like 70 apps in 1. Maybe they were testing each app separately?

When I submitted my app, Apple actually called <i>ME</i>. Kind of ridiculous, but it was pretty cool. They were super friendly and wanted me to make some quick changes before approval, which I did, and it was rather seamless experience.<p>The code signing ritual...now that was a different story.

"Meanwhile, for individual developers, the process disproportionately favors development of so-called 'crap apps.' Why should developers invest time in developing complex apps that might take months to review, when they could develop simple apps of limited utility that are more likely to get into the App Store in a day or two?"<p>This point seems spot on. Has anyone else been afraid to devote months to an app for the same reason? Seems like a scary investment given that you will just be subject to Apple's whims indefinitely.

Wait, I thought only 96% of apps got approved at all.

Is it unreasonable for me to think that 98% of them should be approved in 1 business day?

I think this is mostly because wundrbar has similar functions as the new SpotLight in iPhone OS 3.0.