<i>"When Amazon’s EC2 and S3 web services arrived in 2006, they changed the computing business. Big server makers — most noticeably Sun Microsystems — had been tinkering with the idea of selling computer power in much the same way that utility companies sell power or water, but much to everyone’s surprise, Amazon — a seller of books and CDs — managed to produce a set of services that the market was willing to pay for."</i><p>This reminded me of the Jonathan Schwartz (Sun's CEO) blog mentioning "Chief Electricity Officers" - I tracked down this archived copy of the March 2006 post: <a href="http://web.archive.org/web/20060720095546/http://blogs.sun.com/roller/page/jonathan?entry=the_network_is_the_computer" rel="nofollow">http://web.archive.org/web/20060720095546/http://blogs.sun.c...</a><p>Tracking those words a little further back, I found this 2004 snippet:
<i>"Peter Gassner, Salesforce.com. Build or buy? No, subscribe. On-demand utility. Chief electricity officer was once a real position."</i> ( <a href="http://www.jaycross.com/wp/category/just-jay/page/130/" rel="nofollow">http://www.jaycross.com/wp/category/just-jay/page/130/</a> ), besides Nicholas Carr and others elaborations of similar vintage.<p>The ideas were definitely in the air, the problem was execution and delivery.