The ROI "upside" to moon-shot companies like Seesmic is deceptive. Yes, the success stories in the Seesmic bracket are 8-9 figure exits. But the founders (a) see only a small fraction of that return after preferences and dilution and (b) are disallowed from pursuing any but the most lucrative conceivable exits; the rocket is strapped to their back, and it's the moon or bust.<p>The investment "risk" of bootstrapped companies is also deceptive. If you have a business model that works, you don't need investment; if you'd benefit from an investment, you pursue it at your leisure.