Show HN: Seat 14a – A Quirky/Kickstarter for Fashion

Hello HN:<p>Quick overview: We're a group of friends with design, tech and fashion backgrounds that came from all over the world to build Seat14a.com out of New Delhi, India. ( a place that we have fallen in love with btw)<p>We're still very early ( we just launched our first collection a few days ago), but the premise of the idea is simple. We connect consumers to designers affordably by working directly with designers and our manufacturers to come up with micro-collections (currently only for men). We have the micro-collection up for about 2 weeks or till it's sold out; during which time we provide our distribution partners with real-time analytics ( purchase velocity, geo, etc.) so they can make informed buy decisions.<p>Few things to note:<p>- A different designer every 2 weeks (no house look) - Free shipping to anywhere in the world.<p>We'd love to get your thoughts on our concept and our first collection.<p>PS: If in Delhi, do get in touch - we'll show you around, chat about fashion + Tech and of course have some chai (not the latte).<p>Much love,<p>Nav, Jas, Adi, T-dawg ( founders@seat14a.com )

Be warned, I tried Seat 14a the first time the showed up on HN and was pretty disappointed. When I opened the box it smelled like some strange oil or plastic chemicals. The scarfs were on par with something you would buy at a .99 cent store. They also promised to show you a picture of the 'ensemble' they made for you before shipping, but only described it in text. To be fair, it does look like they are trying to up the quality this time around.

Just curious what you do with returned inventory? I adhere to particular brands because I more or less know general quality and more importantly, I know how the clothes will fit. With a new designer each week, suddenly variance becomes a serious issue. Big retailers can absorb the inventory, but what will you do with out-of-date items?<p>In any case, i like the idea and hope it works out. I buy clothing online pretty frequently (most stores dont carry my size) and it's nice to see the industry evolving.

Nice to see a fashion startup targeted for men, who sometimes get overlooked in the fashion stakes.<p>Some of the website needs a bit of work, the sold out indicator and text, and the purchase button, all feel a bit off. Slightly cheap and naff if I'm being honest.<p>However, great concept, great idea, I've signed up and I'm looking forward to seeing what you do with it over the coming months.

Loving the site/concept! Like the new pivot (hate the word too!) I think it's a subtle yet logical move based on what I've been seeing across markets.<p>Ordered the Sergio Bonatelli set! Excited and looking forward to rocking it at the Fashion + Tech Conference in SFO soon!

Love the concept. Would like to see something real though. I feel like you'll need a ton of social proof to get this going, buyers would be taking a risk otherwise (on quality, fit etc).

Font rendering is HORRIBLE for Firefox stable on OS X. We're talking 360p-blown-up-to-1080p horrible. Otherwise, cool layout.

I feel the banner-tagline is a bit too understated in its presentation. Having it be where normally the nav-bar is, and in standard body font, makes it seem ancillary, when it's actually the most important piece of information about the startup

how do i buy the collection?