Bit of a non-issue really, surely?<p>As for Microsoft being perceived as "cooler", maybe it's because their parents are all using Apple products (mine, well into their 50s, are MacBook and iPhone users, and my 62 year old aunt is the same). Maybe it's something to do with how they get hand-me-down devices and so associate Apple with two/three-year-old tech.<p>Interesting though that they count 18 - 29 as "young adult". I'm 29 and consider myself well over the technological hill compared to the whippersnappers working in tech now. It also seems kind of pointless to ask 18 - 29 year olds what they consider "cool"; I'd have thought an age group like 13 - 18 would be more informative.