I don't know what we're really talking about here, but I had a conversation earlier today why I will be getting another iPhone instead of an android- because I already know how to use it, it does everything I want, my entire day is filled with not knowing enough and constantly learning or figuring out something, and it just works.<p>I have enough to learn/figure out, if you show me something that "just works", well, I must already be using it.