I've been scratching my head over how to sell a SaaS product to small businesses for a long time - specifically the distribution problem (getting the word out to them). I like the radio & seminar solutions she proposed that seem to work for CC. Anyone else have any other success stories in reaching SMBs that come to mind? Much appreciated.
I have to say, that was a good talk.<p>Not flashy, no bullshit, and she seens very down-to-earth and approachable, for being the CEO of a multi-million dollar company.<p>A lot of what she said reminded me of "Good to Great".
From the perspective of someone offering analytics BaaS, I loved how she pitched analytics! And also the education part. I think education will help us bring analytics tools to more companies. By the way, if anyone needs help instrumenting their funnels, I'm here to help :)
Interesting account of the rise of one of the leading email spam companies.<p>I found the constant interjection of "right?" into her speech to be really annoying in the transcript. Probably would be something you'd tune out if you were listening to the presentation. I guess transcripts are supposed to be literally word-for-word, but it would be a lot more readable if those kind of speech artifacts were omitted.