Shockingly short-sighted post. Apple does not make it's profits from feeds & speeds (e.g. Retina display). It makes its profits, and delights its customers through its vertical integration; its excellence at every point of the customer experience from design, to supply chain management, to manufacturing, to distribution, to marketing, to advertising, to retail, to sales, to post-sales, to support, to software, to services.<p>To assert that, from a business perspective, that the "puck" that Google (or Apple) worry about is ludicrous. These two companies do not even compete on the same rink. Their competition is asymmetric. Apple's profits come from 'high margins at retail, paid up front'. Google's profits come from 'the consumer is the product, the advertiser is the customer'.<p>It is fun to try to compare the micro-actions of these companies, but it is not business or strategy analysis.