From the article -
>Mollie, GroupTalent's Director of Happiness,...<p>Ok, I get you want to be hip and all, but Mollie will someday apply for like a real job in the real world, and the company will look at her resume and go "Director of Happiness...very pretentious, are the rest of us Directors of Misery or what...", and that resume meets the shredder.<p>Why not give Mollie a real, you know, non-vacuous title ?