Edits: context.<p>Fake it until you make it, as they say. However, this is dishonest (if it isn't a joke).<p>BUT... On the flip side, my anecdotal evidence suggests that naughty founders are statistically more successful. I think PG has some anecdotes to support this as well. Successful founders I know personally, without naming names, have: spammed inboxes, started automated 'conversations' with business owners as part of a pre-sales-filter, deceived potential employees about outcomes, fired the whole team to save money and pivot when there was still a crap-ton of money in the bank, and generally been willing to sell concepts to investors that are total crap. Then there are the well-known stories, like AirBnB fishing Craigslist for homeowners and renters. All shady, grey-hat, probably unethical to lots of people.<p>There is a low-bar of naughtiness that, if you're not willing to exceed, will limit your ability to be successful... anecdotally speaking.