So many of these are really funny in retrospect. It's almost like Apple just did the opposite of a lot of this advice: compete on specs, become more open, license their products, rent generic PC store space.<p>On the other hand, in retrospect, some advice is really good. Buy a song, invest in gesture based and mobile tech, switch to Intel, build OSX only applications, LISTEN TO STEVE, change the logo/branding, and simplify the product line stand out as keys to Apple's success since then.