The thing I don't understand about all this is why they were unable to new servers online. After everything hit the fan, they announced they were working on it and had gotten two new servers up the day before.<p>Two servers?<p>It just seems unbelievable to me that the backend was designed in a way that it couldn't be scaled out any faster than that. Since each region is a discrete unit, you'd think they should be able to move them between servers.<p>Was it all intertwined? Did the regions, stats, achievements, and DRM all run out of the same database? Were they not separate services?<p>They had to know this game would be popular, they've been pushing it for months (to great effect). It's a major property and the first release in about a decade.<p>Then there is EA. Even if Maxis couldn't figure this out (and I doubt that), EA has online experience. They're the publisher for Mass Effect, Madden, Fifa, NCAA, and more. They should have the resources, the people, and the experience to have prevented this.<p>If you completely ignore the DRM or the seemingly unimportant always-online requirement, it this whole thing still seems botched. There were multiple groups who should have known better and prevented this. My understanding is that they got some warning signs during the beta.<p>I would kill for a postmortem blog or article on Gamasutra explaining why they couldn't scale out faster; to know what decision was the lynchpin that held them back.