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User Growth Manager Extraordinaire — FiveStars

1 点作者 VictorHo大约 12 年前
FiveStars needs a User Growth Manager/Growth Hacker, who is passionate about using product and marketing strategies to drive FiveStars member growth. Basically you will help people like us more.<p>You will be responsible for understanding and owning the overall company’s member growth objectives and will actively collaborate with engineering, marketing, sales, and ops to achieve these goals. You will dive in and understand how channels like SMS, email, and product can be used to get in the hearts and minds of our members and encourage them to use their FiveStars cards more frequently and at more stores.<p>Who you'll work for: VP Marketing Chris Luo -- Global Head of SMB Marketing at Facebook, Head of Acquisition Marketing at Google. You'll be learning directly from the best.<p>Responsibilities:<p>• Identify the key metrics that the company should be monitoring for member growth and engagement and regularly report to senior management insights on the drivers of member growth<p>• Understand how SMS, email, and product features engage our members and recommend tactics for improvement<p>• Design and implement new SMS and email campaigns and multivariate tests to drive member activity, engagement, and store visits<p>• Propose, spec, and manage product changes that will encourage virality and user engagement<p>• Evaluate and recommend how SEO can be used to drive member acquisition<p>• Spearhead thinking about business discovery and member engagement can be built into a FiveStars mobile app<p>Requirements:<p>• BA/BS degree with strong academic background or equivalent experience; technical background highly valued<p>• Strong problem solving and quantitative analytical skills<p>• Highly results-focused with a passion for exceeding measurable targets<p>• Microsoft Excel guru; Microsoft Access, SQL, html/CSS, and statistical modeling expertise highly valued<p>• 3-5 years of total experience with track record of increasing responsibility<p>• 2+ years of relevant experience in user acquisition, engagement, and growth for fast-growing web or mobile company highly preferred<p>• Experience with email marketing, multivariate testing, and SEO highly preferred<p>jobs@fivestars.com or http://www.fivestars.com/jobs/

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