I think this person's opinion is rather colored. Google has been about ads since before they were public. I personally don't have a Facebook page, and don't use g+ that much, so I'm not as infatuated with social networking as much as some I suppose, but I keep track of my karma on HN hourly when I post a message here, so to each his own.<p>I have no idea what his second article about Microsoft and the mobile space is getting at. Look, if you think g+ is failing, what makes you think Microsoft is going to suddenly own the mobile space? I interviewed at a place in Seattle about 7 years ago that was doing Windows phone stuff, and again at MSFT at a different point for the windows mobile team as an embedded SWE. Microsoft has been in the mobile space forever, yet he's saying they are the innovative company capable to turning on a dime and taking over a new space? I don't believe it.<p>My wife has a windows phone, I don't like it, she hates the Bing search. I just bought a nexus 4 to replace my G2 because I want software updates for a long time. My wife is probably moving to an iPhone or Nexus. Last I looked gmail supports imap, you don't have to view ads. I only see ads on my nexus when I use google services, they don't flash up on my screen randomly.<p>I work on security for Windows, but for my own personal use, I just bought an ARM chromebook. It's a great price, despite the 'secure bootloader', it took me about 5 minutes to get the Ubuntu install started on an SD card, and if I screw up the recovery is drop dead simple. Right now, we are sweating bullets because if we make a mistake on Win8 boot, we are going to hose up the machine and recovery is long and painful.<p>Google has plenty of problems, and sure if you ask me, Google+ has a terrible interface and shipping it without a good API was brain dead, but Microsoft sure doesn't seem to be setting the mobile world on fire.<p>So I'd take this and many articles like it with a giant cake of salt.