Show HN: My small side project - Direct app links via SMS

This is my first solo side project, that I only decided to do after the feature was requested by a couple of clients. Rather than create their own individual solutions I figured it would make sense to roll it in to a web app that others can use. It's currently being tested by these clients, I have a little more work left to do (better number input/validation for starters) then I'll be launching.<p>Any comments or advice would be much appreciated. I'm usually an iOS dev so cutting my teeth on web dev again… a lot has changed in 4 years. If anyone is interested: it's hosted on heroku using flask and SQLAlchemy for the web app, Twilio for SMS and redis for queueing messages.

Question for you, if users are going to the applications website, why wouldn't they simply click a download link from there? Why the added step of submitting their phone number to receive it as a text? Now, with automatic download syncing, I personally don't see how this is efficient for the end user.

The idea is amazing, but when you are restricting only for app doesn't make sense as people normally like to go to app store and sync it. But using the same feature making people to subscribe to newsletter etc might make sense