How about: don't run ads (except trailers) before films. It is so obnoxious to be forced to sit through an ad before something you're paying for. Especially in a theater. If an ad on TV bothers you, you can turn off the sound or go into the next room. If an ad in a newspaper or magazine bothers you, you can cover it or turn the page. But an ad in a theater you are getting shoved in your face no matter what.<p>Ads have a cost. People who think they can keep sticking more and more ads on things don't realize that they're gradually making whatever it is less attractive. But eventually you cross a line.