I don't see why some of these "tech media companies" don't spend some time covering more types of startups such as some of these mentioned here. Why do they all seem to only cover some social app where it "solves" the problem of sharing things with your friends online, created by some 20yr old? The people featured seem to be mature and pretty seasoned professionals that are tackling some serious problems and making some pretty cool solutions but they'll never get as much spotlight : /