here is a more readable article:
<a href="http://appleinsider.com/articles/13/03/21/apple-looks-to-protect-dropped-iphones-by-shifting-their-orientation-mid-flight" rel="nofollow">http://appleinsider.com/articles/13/03/21/apple-looks-to-pro...</a>
I suppose if you can keep the device from falling on a corner then you're good. That seems to be the worst-case scenario. It'll probably be a couple years before we see this in any of their devices.
Or they could actually design the iPhone to actually have enough metal and thick enough glass.<p>I've dropped my Samsung Nexus S a hundred times without damage. Just saying.