Negative space logos and symbols

And perhaps the greatest of them all... FedEx. (see <a href="http://www.fastcodesign.com/1671067/the-story-behind-the-famous-fedex-logo-and-why-it-works" rel="nofollow">http://www.fastcodesign.com/1671067/the-story-behind-the-fam...</a>)

Fantastic collection, thanks for sharing.<p>WiredPR, Oak Bro, Fingers, Giraffe... these are all excellent. Makes me very envious of the creator's talent and creativity!

It should have more classic examples, such as the already mentioned Fedex logo, or the Carrefour logo (<a href="http://en.wikipedia.org/wiki/Carrefour" rel="nofollow">http://en.wikipedia.org/wiki/Carrefour</a>)

The Wired PR one is too much. I read WIR :D PR.<p>I quite like the idea of having a smiley in a company name actually…

Honestly?<p>I don't think these are great examples. They are 'school' examples maybe, but some of these look amateurish<p>For example, the 4x (Fox) breaks the left-to-right convention, you can't identify it as such until you see it all. Some others haven't gotten the gist of the idea (forgot the word, sorry) and do things just because.

No love for the Hartford Whalers?<p><a href="http://en.wikipedia.org/wiki/Hartford_Whalers" rel="nofollow">http://en.wikipedia.org/wiki/Hartford_Whalers</a>

Sadly unlike the Office of Government Commerce:<p><a href="http://www.telegraph.co.uk/news/1901656/OGC-unveils-new-logo-to-red-faces.html" rel="nofollow">http://www.telegraph.co.uk/news/1901656/OGC-unveils-new-logo...</a>

I'd get tired of someof those, but the Locknet one is great. Very good. Almost alarmingly simple execution, and conveys the sense of locking something. And authority. Big subtle message.

I recall reading a post or pdf from a few years ago that reviewed 30 or more years of logos? It was a great collection of hundreds of logos. Does anyone have a link to that?

When I was a kid in art class the canonical example was the old Hartford Whalers logo, which had a negative-space 'H' between the 'W' and the tail fluke.

Perhaps too many foxes, but a nice selection.

Great collection of logos -- a few of these I feel are "too much" but many are great. Love the Giraffe one.

Are women under represented in the logo design industry? I only see two recognizably female names.

How i wish i could afford you to work on my logo.

the In Woods one looks like an inverted Firefox logo. Elephant2 looks like Evernote.