I built a throwaway iOS messaging app that so far has over 2 million downloads.<p>User retention and engagement is low because the app relies on the built in iOS messaging components.<p>HackerNews, what should I do with this asset?
Be careful about vanity metrics. If engagement is low then likely a large number of those users have already deleted the app and moved on. Focus on growing <i></i>Monthly Active Users<i></i>.<p>My suggestion is to find a vertical to focus on as there seem to already be many messaging apps out there. Ie. don't attack the big players straight on, find some niche that they aren't addressing.<p>E.g. physicians have special needs, so you could offer messaging for them & provide patient privacy.
Please post a link or the name. Connect it to a map based GUI so that users can see where other users are and build it into a for-pay, anonymous, global intelligence gathering service.