Real-time view of Zappos purchases

one of the better google maps mashups that i've seen

Its interesting to see that most of the customers seem to be women(or men buying for women). Might be worth taking a look to see some consumer buying choices.<p>ps: I only waited for few minutes though.

The site seems to map purchases down to the individual address of the customer (you just have to zoom in a while to get there). As a potential zappos customer, I can't help but feel a little weirded out that my order information is so public. I can't really think of any real security violations (other then a really convoluted phishing app), but it'd be interesting to see if they can even legally report this data under their user agreement policy

This is pretty interesting, not as buggy as the other mashups I've seen that use Google Maps.