I like the idea of the article, but it falls apart in the real world, on the individual level. Each human has a finite amount of resources, time, and energy. Therefore we tend to invest in those projects that we feel will reward us in the way we need to be rewarded. For most people that is monetary, as people we like to eat, more than bananas.<p>If we had a social system that had a softer cushion for failure or a start-up incubator that rewarded ideas that were creative we may see a larger group of people taking risks and interesting ideas.<p>One of the primary differences between humans and monkeys creating start-ups is that humans have human lives. We have bills, families, responsibilities, higher wants and needs, and so much more. The start-up arguments seem to forget that we are all people, real human people. Even entrepreneurs are people, and they will have to address their humanity at some point.