I actually know and have worked with Tom Black extensively. He was an instructor with me at General Assembly in NYC and, after being in the Ruby education space, it's clear there is a market for great developer education courses. The target market isn't the typical hacker news reader, it's the job seeker looking to expand their marketability. There are plenty of 'free' resources to learn cooking, yet there is still a huge demand for cooking schools. Many of us don't think twice about paying for Railscasts or CodeSchool because they provide value to the user. I don't think there is anything wrong with selling a high quality instructional product to people who make be overwhelmed by the variety of free and occasionally dubious offerings. When I was getting started, the Rails Tutorial was a bargain at around $100. I can't speak for the quality of Tom's product (yet,) but there is certainly a demand and a need for quality programs for new developers. Given some of the utter nonsense I've seen on kickstarter, this is a worthy project.